Digital Marketing Glossary

The value of the product or service that has been sold

Purchase means a visitor has bought your product or service.

A pixel is a special code, often associated with Facebook, that is integrated into your website. It allows for retargeting and creating audiences based on interactions with your ads. It provides valuable information related to the effectiveness of your advertising.

Paywall refers to content that is behind a paid barrier, where users need to subscribe or pay to access specific content. Patreon is a popular example where content creators register and provide exclusive information to subscribers in exchange for a fee.