Social Media Marketing
What is a Blue tick ?
A "Blue tick" on Facebook pages, also known as "verification badge," or simply "blue checkmark," is a way to show users that a page is an authentic public figure, brand, or organization. For example, if Adidas' page has a blue tick, it assures users that the page is genuinely Adidas' official page and not a copycat like "Adibas" trying to imitate the famous brand.
What are the costs of verifying a Facebook and Instagram page?
As for Facebook and Instagram page verification, it comes at different costs. Unlike Twitter, which charges $2,500 for business page verification, Facebook and Instagram have a more varied pricing structure. In the case of Facebook and Instagram, the cost for page verification is individualized at $22 each, meaning you'll need to pay $44 if you want to verify both platforms. However, keep in mind that there may be additional taxes depending on your location.
To clarify further, personal account verification for Facebook and Instagram currently costs $15 per month in Georgia, and the browser version is priced at $12 per month. It's worth noting that the same service's cost on Twitter is only $8 per month.
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Georgian LinkedIn for Georgian business
3,000,000 Georgian Facebook users vs. 470,000 Georgian LinkedIn users - which audience is more relevant for your business? Admittedly, we agree that in Georgia, Facebook is better known than LinkedIn. Facebook is highly popular for businesses there. Whether we're selling nuts or creating nuclear reactors, we often find Facebook advertising to be essential. Why? Well, it's just that there's something about LinkedIn that we might not be able to achieve, and we can't accomplish that with Facebook. Approximately 3,000,000 Georgian profiles are registered on Facebook, with about 2.8 million adults and around 2.6 million individuals aged 18-60, forming a broad demographic range (1.3 million females and 1.3 million males). On the other hand, LinkedIn has around 470,000 total accounts from Georgia. It's interesting to note that LinkedIn doesn't distinguish users by gender or age for advertising purposes. This may not necessarily motivate someone to be a business enthusiast who wants to utilize the LinkedIn platform. Still, as it turns out, LinkedIn is more valuable to Microsoft (remember that LinkedIn is owned by Microsoft) than it appears on the surface. It's not just about extra revenue or related earnings. LinkedIn's advertising policy discriminates demographically in terms of gender and age, considering the audience's gender and age as more crucial than any other ethical standards or income. In connection with age, it's worth noting that when creating a LinkedIn account, the platform requires the registrant to be at least 16 years old. However, you should be aware that on Facebook, the minimum age for user registration is set at 13 years. Advertising goals Facebook Linkedin As you can see, both platforms have a similar structure, and both serve three main purposes. LinkedIn, however, focuses more on a simpler and more understandable interface from the very first glance, while Facebook's interface is more crowded and encompasses LinkedIn elements like "Job applicants." It is important to note that LinkedIn has a unique advantage over Facebook as it is unmatched in popularity when compared to other popular platforms. Advertising budget In the case of Facebook, you'll need between $1,000 and $2,500 to ensure that your ad is seen by all active Georgian users at least once. On Facebook, you can spend as little as $1 per day. Compared to Facebook, LinkedIn requires a larger and more flexible advertising budget. To reach the entire Georgian audience with your ad at least once, you'll need a budget ranging from $1,500 to $10,000. This represents ten times more than what you'd spend on Facebook. P.S. The information provided is a summary of the cost difference between advertising on Facebook and LinkedIn. If you have any specific questions or need more detailed information about advertising strategies on these platforms, please don't hesitate to contact us. For statistics about Facebook, you can visit this link: Statistics about Facebook. For statistics about LinkedIn, please visit this link: Statistics about LinkedIn.
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Why is video marketing essential for businesses?
Video marketing is one of the most valuable tools for a business as it offers unique opportunities that help boost brand recognition and sales. Video marketing simplifies the delivery of information compared to photo or text formats.
- 75% of businesses use video marketing, and this figure is expected to rise to 82% by 2023.
- 54% of users want to see more video content about products and services offered by brands.
- The quality of video sharing on social media is three times higher than photo or text posts.
- Video can increase traffic to your website by 100%.
- Video can increase conversion rates by up to 80%.
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The meaningfulness of bilingual emojis
For literature, in terms of semantic richness and orthographic accuracy, it has become more meaningful to simplify the expression, often referred to as "emojis" (emoticons, emotives) in the context of urban language.
🐐 - Greatest of all time (used in the context of excellence).
💅 - Often used to express indifference or a lack of interest in something.
🍀 - A symbol of good luck.
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